"Life shrinks or expands in proportion to one’s courage.” — Anaïs Nin

For more than a decade, I have helped clients launch and evolve integrated consumer advertising campaigns, develop marketing materials, and strengthen their branding.
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Through global experience and exposure to people from diverse backgrounds, I’ve developed a deep understanding of and curiosity about human behavior. Coupled with strong listening skills and a collaborative approach, this has led to partnerships that inspire compelling, out-of-the-box ideas and meaningful experiences.
Overview
Clients
Jazz
Abbvie
Ironwood
Janssen
Regeneron
Lundbeck
Bayer
Xeris Pharmaceuticals
ViiV Healthcare
Merck
Pfizer
Vanda Pharmaceuticals
AstraZeneca
Teva Pharmaceuticals
National Crime Prevention Council
California Department of Public Health
Sacramento International Airport
Mervyns
McDonald's
TV Commercials & Online Videos
Linzess | Abbvie | 2023​ TV
Janssen Select | Janssen | 2022 Program Video
Vyepti | Lundbeck | 2022 TV
Eylea | Regeneron | 2021 Patient Video
HypoPen | Xeris | 2019 TV
Experience
I've worked for advertising agencies in NYC, San Francisco and Sacramento, which have included Hill Holliday, Humancare, TBWA Worldwide, Wildtype Health, Havas, Merkley+Partners, JWT, Kaplan Thaler Group, Grey and RSE. I also participated in the prestigious AAAA's MAIP.
Core Skills
Strategy and Creative Development
Financial Planning and Management
Supervising and Mentoring Team
Qualitative and Quantitative Research
TV, Radio, Print, Video and Digital Production
Social and CRM strategy and development
Website Design
Triumeq | ViiV Healthcare | 2018 TV
Symbicort | AstraZeneca | 2012 TV
Lipitor | Pfizer | 2010 TV
Awards
Triumeq | Viiv Healthcare | 2017 DTC National Advertising Awards
Best Multicultural TV Campaign, Bronze
Pharmaceutical Education: HETLIOZ Consumer Welcome Kit, Gold
Hetlioz | Vanda Pharmaceuticals | 2016 Aster Awards
Akathisia | Vanda Pharmaceuticals | 2016 Aster Awards
Advertising Campaign: Akathisia Campaign, Gold
Akathisia | Vanda Pharmaceuticals | 2016 Aster Awards
TV/Video Advertising: Akathisia :30, Gold
Non-24 | Vanda Pharmaceuticals | 2016 Aster Awards
Brochure Advertising, Gold
Non-24 | Vanda Pharmaceuticals | 2016 Aster Awards
Patient Education Audio Brochure, Silver
Non-24 | Vanda Pharmaceuticals | 2016 Aster Awards
Patient Education Audio Brochure, Silver
Non-24 | Vanda Pharmaceuticals | 2014 DTC National Advertising Awards
Best Disease Education-TV: Non-24, Bronze
Education
B.S. Business Administration, Marketing
California State University, Sacramento
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Dale Carnegie Leadership Training for Managers​
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NYU School of Professional Studies | Interior Design Drafting Basics ​
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Parsons School of Design | Fashion Design Courses
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American River College | Graphic Design Courses
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Gilda and Henry Block School of the Arts | Pen, Ink & Beyond | Children's Illustration Book