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For more than a decade, I have helped clients launch and evolve integrated consumer advertising campaigns, develop marketing materials, and strengthen their branding.

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Through global experience and exposure to people from diverse backgrounds, I’ve developed a deep understanding of and curiosity about human behavior. Coupled with strong listening skills and a collaborative approach, this has led to partnerships that inspire compelling, out-of-the-box ideas and meaningful experiences.

Overview

Clients

Jazz

Abbvie

Ironwood

Janssen

Regeneron

Lundbeck  

Bayer

Xeris Pharmaceuticals

ViiV Healthcare

Merck

Pfizer

Vanda Pharmaceuticals

AstraZeneca

Teva Pharmaceuticals

National Crime Prevention Council

California Department of Public Health

Sacramento International Airport

Mervyns

McDonald's

TV Commercials & Online Videos

Linzess | Abbvie | 2023​ TV

Janssen Select | Janssen | 2022 Program Video

Vyepti | Lundbeck | 2022 TV

Vyepti | Lundbeck | 2021 Patient Video 1 & 2

Eylea | Regeneron | 2021 Patient Video

HypoPen | Xeris | 2019 TV

Experience

I've worked for advertising agencies in NYC, San Francisco and Sacramento, which have included Hill Holliday, Humancare, TBWA Worldwide, Wildtype Health, Havas, Merkley+Partners, JWT, Kaplan Thaler Group, Grey and RSE. I also participated in the prestigious AAAA's MAIP.

Core Skills

Strategy and Creative Development

Financial Planning and Management

Supervising and Mentoring Team

Qualitative and Quantitative Research

TV, Radio, Print, Video and Digital Production

Social and CRM strategy and development

Website Design

Triumeq | ViiV Healthcare | 2018 TV

Non-24 | Vanda | 2016 TV Spot 1 & 2

Akathisia | Vanda | 2016 TV Spot 1 & 2

Symbicort | AstraZeneca | 2012 TV

Lipitor | Pfizer | 2010 TV

Lipitor | Pfizer | 2009 TV Spot 1 & 2

Awards

Triumeq | Viiv Healthcare | 2017 DTC National Advertising Awards 

Best Multicultural TV Campaign, Bronze

Pharmaceutical Education: HETLIOZ Consumer Welcome Kit, Gold

Hetlioz | Vanda Pharmaceuticals | 2016 Aster Awards

Akathisia | Vanda Pharmaceuticals | 2016 Aster Awards

Advertising Campaign: Akathisia Campaign, Gold

Akathisia | Vanda Pharmaceuticals | 2016 Aster Awards 

TV/Video Advertising: Akathisia :30, Gold

Non-24 | Vanda Pharmaceuticals | 2016 Aster Awards 

Brochure Advertising, Gold 

Non-24 | Vanda Pharmaceuticals | 2016 Aster Awards

Patient Education Audio Brochure, Silver

Non-24 | Vanda Pharmaceuticals | 2016 Aster Awards

Patient Education Audio Brochure, Silver

Non-24 | Vanda Pharmaceuticals | 2014 DTC National Advertising Awards

Best Disease Education-TV: Non-24, Bronze

Education

B.S. Business Administration, Marketing

California State University, Sacramento

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Dale Carnegie Leadership Training for Managers​

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NYU School of Professional Studies | Interior Design Drafting Basics  â€‹

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Parsons School of Design | Fashion Design Courses

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American River College | Graphic Design Courses

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Gilda and Henry Block School of the Arts | Pen, Ink & Beyond | Children's Illustration Book  

© 2025 by Diana S Chen

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