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Hello!

I'm a strategic Advertising Account Director and Founder of Books Light the Fire, a subscription-based book club empowering women through growth, connection, and support. With 12+ years of experience launching integrated campaigns, I bring brands to life across digital, social, TV, print, CRM, and experiential marketing. Passionate about brand storytelling and consumer insights, I develop cross-channel strategies that drive engagement, build brand affinity, and deliver business results.

My Passions

I love good design and beautifully planned experiences. I am always curious. I guide women on their spiritual journeys and cultivate warm, nurturing environments through curated events where creativity and growth can flourish. I lean on my artistic and creative talents to inspire courage and wellness. I live to make a positive impact. 

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© 2025 by Diana S Chen

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